Summary
We created a digital strategy and creative direction for regional FrieslandCampina brands.We focused on credentials by visualising the nutritional, emotional and social benefits through a product-centric digital campaign. A modular approach was implemented in which we can swap out key elements to easily adjust content.
Our modular approach for product and lifestyle content across brands on social. Monthly social content was created for Bonnet Rouge (Ivory Coast) and Peak (Ghana).
